Industry Outlook

If you are looking for a stable business in today’s economy with the opportunity to develop a significant asset and earn significant income while being able to help people in need, you’ve come to the right place. Senior home care is growing at a fast, yet steady pace as Baby Boomers are growing older and the need for in-home care increases.

The driving forces for the homecare industry are the aging of America, the growing desire among aged individuals to remain in their homes, and evolving healthcare practices moving towards outpatient and home-based care models. According to the latest census projections, individuals aged 65 and older will increase from 35 million in 2000 to 40 million by 2010 and 55 million by 2020 ( Research shows that nearly 90% of the senior population want to receive care at home. Furthermore, research directed by CMS (Centers for Medicare and Medicaid Services) has determined that the home-based care model is more cost effective and efficacious. The healthcare delivery system in America will continue to move towards outpatient and home-based care.

Social mobility and the developing burdens on “Sandwich Generation” families, those who are juggling the responsibilities of caring for their children as well as their aging parents, also help create demand for in-home senior care. With the demands of working and raising a family, they are sometimes unable to check on their parents as often as they’d like or as much as is needed.

Finally, despite the recent performance of our economy, our clients have the advantage of saving for their entire lives in order to be able to provide for their needs as they age. Furthermore, third party payer sources are becoming more prevalent in the form of long term care insurance and reverse mortgages. 

Our non-medical homecare business offers an opportunity to provide the support and care seniors desire and need to age in place.




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"Caring Senior Service marketing collateral is one of the best in the Home Health industry. Everything from the brochures to the screening handouts up to the Caring Options magazine is not only professional but well thought out and very useful. There is nothing left out and nothing not needed in the program. It is simply the most efficient and effective I have seen in the field. "

~ Jim Ralph,
Franchise Owner

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